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AMA Winter Marketing Educators' Conference

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Marketing 2010: Strategies and Solutions for a Tumultuous Economy
New Orleans, LA
February 19 - 22, 2010

The Winter Educators' Conference is an important forum for research, intellectual exchange, professional development, and networking with colleagues from around the world. Our goal is to create a program that offers topics covering a wide range of marketing issues, especially those that address the conference theme: "Marketing 2010: Strategies and Solutions for a Tumultuous Economy." We encourage participants to submit their best work, whether it is empirical, conceptual, or applied. We also seek innovative and meaningful special session proposals that seek to expand the boundary of current marketing theory and practice.
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